What Disaster-Communications Consultants Would Inform Ted Cruz


He did what?

Senator Ted Cruz was by no means on anyone’s shortlist for the Most Empathetic Politician award. However his newest show startled even probably the most jaded political arms.

With Cruz’s residence state, Texas, buffeted by a snowstorm that has brought about widespread energy failures and claimed dozens of lives nationwide, Cruz bought on a aircraft final evening and flew to Cancún, Mexico, for a household trip. Images started circulating on social media this morning, accompanied by a refrain of dismay and mock.

Early this afternoon he launched a press release saying that his children had wished to take a trip and arguing that he was nonetheless in a position to work from overseas. “Desirous to be an excellent dad, I flew down with them final evening and am flying again this afternoon,” he stated, including that he deliberate to return residence right now.

Later, after he arrived again in the US, Cruz stated the journey was “clearly a mistake” and stated he had begun “second-guessing” it as quickly as he bought on the aircraft to Mexico.

I known as up a number of crisis-communications execs who’ve labored with different embattled politicians to get their tackle the Cruz fiasco. All of them sang some variation on the identical theme: simply wow.

“You’ll be able to just about do injury management for something, and I feel he may do injury management for this,” stated Lis Smith, a Democratic strategist who labored on Pete Buttigieg’s presidential marketing campaign final 12 months. Nonetheless, she added: “You must marvel what the hell was he pondering doing this. The optics of this might not be a lot worse.”

Stu Loeser, the longtime press secretary for former Mayor Michael Bloomberg of New York — who typically took discreet trips to Bermuda whereas in workplace — was additionally amazed by Cruz’s resolution to fly the coop at considered one of his state’s most weak moments in latest reminiscence.

Credit score…Reuters

“The toughest half in politics and the toughest half in disaster communications is similar factor: having the ability to predict the longer term,” Loeser stated. “However on this case, individuals have been with out energy for days. You knew what would occur.”

Risa Heller, a disaster guide who suggested the disgraced former Representative Anthony Weiner, stated that even in a fast-moving, 24-hour information cycle, Cruz’s resolution to undergo along with his trip might be exhausting to stay down. “It can stick with him for a very long time,” she stated. “Of us in Texas aren’t going to neglect {that a} man who they elected to look out for his or her pursuits went on a trip at their darkest time.”

She added: “Generally somebody goes out of city and one thing loopy occurs they usually have to return again. You’ll be able to say, ‘I perceive that.’ However this isn’t that. This storm occurred after which he left. It sends an actual message to his constituents. I assume time will inform in the event that they’ll forgive him, but it surely’s fairly unforgivable.”

The Republican strategist Joel Sawyer helped former Gov. Mark Sanford of South Carolina climate the 2009 scandal over his secret holidays with a paramour, which almost ended his political profession. (He finally accomplished his time period as governor and later regained his outdated seat within the Home.) Sawyer stated that after Sanford left the governor’s mansion, he labored to restore his reputation by providing contrition.

Sawyer wasn’t so positive Cruz had it in him to do the identical. “Sure, he can do injury management, but it surely’s going require nice humility on his half,” he stated. “I’m unsure how a lot of that Ted Cruz can muster.”

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